Sunday, February 21, 2010

iPad - why business should take a look

A few ideas" I had about the Pad".
Initially I had little hope for the latest $AAPL device but whenever Jobbs gets involved, change usually follows.
The mistake skeptics are going to make about it is that the device is neither a netbook or a phone. Comparing the devices is pointless, a netbook is a device for surfing the net, listening to music that sits on your desk or occasionally on your lap if you've "man on wire" balance abilities. An iPhone is a pocket device for calling, passing a few minutes on the tube and sending texts.

The iPad occupies a new user interface market, the example I was thinking of is its use as a survey tool. Say tesco have a promotion and want people to hand in fliers with their details. Traditionally you'd get a sheet of paper, fill it out and drop it into a box. Then someone picks up the sack, goes through each one, enters them into a computer. Old, slow and expensive.

The iPad in this case could be a survey app that could use the large screen area and touchscreen to enter in this information easily without requiring a desk for typing like a laptop would and having an interface that even grandmothers could read.

Another example is waiting rooms, why not have the magazine sized iPad to read? You could facilitate the filling out of doctors forms, removing manual entry and also allow users to read relevant articles (do magazines do online subscriptions?)

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